Many new business owners are uncertain how to spend their money to get the most out of it. Should they invest in a website, premises, machinery, or other equipment?
Depending on your business, the answer might be all of the above. But here is something few company owners think about: the value of having a company t-shirt that shows its logo and name. It might sound like a frivolous investment when there are so many competing financial priorities. However, it could have many long-term benefits, with returns far outweighing an initial investment. Here is how:
Many employers worry that ordering company t-shirts means a large consignment of shirts in various sizes that they might never use. However, you can opt for printing t-shirts on demand for your company. This allows you to buy only as many shirts as you require and order more when you need them. Companies like Teelaunch, CustomCat, Lulu Xpress offer great options if you plan to order custom t-shirts.
Custom company t-shirts do not cost as much as you might think. Sufficient research will give you a list of corporate gear companies that make company t-shirts. Prices may vary according to quality, so opting for the cheapest one is not always the best move. Ensure that you choose a company that offers good quality goods at reasonable prices.
When it comes to design, many t-shirt companies help you finalize the design to ensure that it is as effective as possible. Color use, placement of your company logo, and design are all vital components of creating the perfect t-shirt.
Company t-shirts are effective marketing tools that businesses rely on to generate more revenue. Handing them to clients is more effective than branded bottles of water or pens. These items disappear quickly as their lifespan is short. A t-shirt’s shelf life is far longer. A t-shirt is likely to remain in someone’s closet for quite some time.
Even if the original t-shirt recipient decides they no longer want it, a massive second-hand clothing market is operating globally. Your company’s t-shirt could wind up on the other side of the world. Therefore, how much advertising one t-shirt can do is exponentially infinite.
Modern workplace practices
Most new companies have broken the stereotype of what an office should look like. They eschew conventional furnishings like cubicles and boardrooms, opting instead for open-plan offices and couches arranged for meetings.
Similarly, the way people dress for work has also changed. Few startup owners go to work in a suit, preferring instead for a more casual look. And what better way to achieve that than wearing a well-designed company t-shirt? Many owners say that wearing that shirt is their way of expressing confidence in what they are trying to achieve.
Casual wear, such as the company t-shirt, makes managers and owners more approachable to employees. It also makes them more relatable and demonstrates to workers that the boss is as invested in working hard as they are expected to be.
A chain is only as strong as its weakest link, as the saying goes. In the business context, this means that your employees make or break a company’s future. If workers do not feel like members of a cohesive unit, they are unlikely to give their best effort in everything they do.
While you cannot rely on a company t-shirt to make everyone feel like they are part of a team, it does play a role in reaching this goal. It is a psychological bonding mechanism that makes employees identify with each other. This makes them more inclined to work together and cooperate with one another. Therefore, a great company t-shirt is a good start for building a fantastic team.
A company t-shirt is one of the most versatile corporate items a business owner can invest in. Businesses can use these shirts for staff members to make them identifiable to customers or ensure they feel like team members, as mentioned before.
Alternatively, company t-shirts can be used as promotional gifts for suppliers or customers. Well-designed company t-shirts can become coveted prizes for competition winners. The added advantage is that you or whoever is wearing your company’s t-shirt can wear it just about anywhere. This includes going to the office, over a weekend, to the beach, or to the gym. Regardless of where that t-shirt goes, it will continue to market your company.